Bruker AXS Announces Strategic Alliance with NETZSCH Gerätebau in Japan
Bruker AXS Inc., an operating company of Bruker BioSciences Corporation, and a leading global provider of advanced X-ray solutions for the life and advanced materials sciences, announced today that it has signed a strategic distribution agreement with NETZSCH Gerätebau GmbH, Selb/Germany. Under the terms of the agreement, Bruker AXS KK based in Yokohama, will exclusively market nearly the entire NETZSCH thermal analysis (TA) product line in the Japanese market, effective immediately.
The combined TA product offering of Bruker AXS KK and NETZSCH reflects the complementary nature of both companies" product lines. NETZSCH"s TA specialists in Japan will strengthen Bruker AXS KK team. This agreement follows an already existing marketing cooperation of NETZSCH Gerätebau with Bruker Optics GmbH on TA-FTIR hyphenated instruments. Bruker Optics GmbH in Ettlingen/Germany is a privately-held affiliate of Bruker AXS.
Dr. Wolf-Dieter Emmerich, Managing Director of NETZSCH GmbH, stated: "This strategic cooperation agreement with Bruker AXS KK will allow NETZSCH to further penetrate the Japanese materials characterization market. Our high-end products are complementary to the Bruker AXS TA product line, and therefore we have an excellent opportunity for both companies to further drive market share in the attractive Japanese thermal analysis market. The professional Bruker AXS sales and support organization with its excellent expertise and market penetration gives us high confidence that both companies will become one of the leading TA instrument providers in Japan in the mid-term."
Mr. Sadao Ueki, President of Bruker AXS KK, commented: "The NETZSCH products have an excellent reputationfor their quality and outstanding performance in Japan and we believe that we are now gaining more critical mass in distribution and support to drive further market share gain. Our staff is excited about this strategic alliance as it significantly broadens our product offering and also allows us to enter new application areas in our home market. We believe we can grow to become a strong number two in thermal analysis in Japan in the medium term."
Quelle: Bruker AXS
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